Credit: Netflix
The best subject lines are short and to the point, accurately describing the content of the email, but also catchy and intriguing, so the reader wants to know more. Once Again, this is the perfect place for A/B testing, to see what types of subject lines work best with your audience. Your call to action should be clear and simple. It should be somewhere at the top of your email for those who haven't finished reading the entire email, then repeated at the end for those reading all the way through. It should state exactly what you want subscribers to do, for example "Click here to download the premium theme for free.
。关于这个话题，服务器推荐提供了深入分析
Frank’s essay provoked more emails, and this excerpt caught my attention:
"At that point my kids were a bit older… and, you know, that almost enables you to push harder. Like… 'I bet if I get up at three this morning, I can surprise [a perpetrator] online.'
In practice, this means: